We know how difficult it can be to find the right product or salon to cover gray hair. That’s why we’ve created a product and a salon that’s affordable, convenient and provides natural looking results. Our hair dye is long lasting, fade resistant, contains natural ingredients, is ammonia free and provides 100% gray coverage in 10 minutes.

Sounds too good to be true…. Well, we haven't even got to the price yet.

We understand that it can be intimidating to try a new product, change colorists, or go to a salon for the first time, so we’ve created a re-imagined salon to make sure you’re able to achieve the best results with the least amount of stress, all at an affordable price. We want you to look and feel younger, and we’re here to help you do just that.

That’s why we’re so excited to share our new $30 in 30 minutes salon concept with you.