Beef A Roo, a beloved family-owned restaurant, has been delighting the Rockford, Illinois community with delicious roast beef sandwiches since 1967. Founded by a husband-and-wife duo, Beef A Roo rapidly grew in popularity and expanded its menu and locations while maintaining a focus on family, community, and high-quality food.

Beef A Roo is a modern, innovative brand that offers made-to-order meals at affordable prices. With a name that embodies a fun and lighthearted spirit, we don't take ourselves too seriously - but we take our love of cheese friends VERY seriously! Family is at the core of our values, influencing our customer service menu, team and brand growth. We believe in constantly improving, working hard, and fostering teamwork to make a real impact in the communities we serve.

In 2020, the original owners retired and sold Beef A Roo to an equity firm, which partnered with NEXT Brands to bring the brand to the franchise market. Over 18 months, NEXT Brands ensured that all successful systems and operations were retained and ready for national expansion, securing proprietary rights to nearly 80% of the menu.

Beef A Roo is committed to community involvement, offering programs like lunch programs, church outreach, and seasonal discounts to residents of seasonally impacted communities, reinforcing our dedication to making a positive difference.

By leveraging our rich history, innovative approach, and strong community values, Beef A Roo continues to thrive and expand, offering franchisees a unique and rewarding business opportunity.

Competitive Advantages
High-Quality Ingredients: We pride ourselves on using fresh, high-quality ingredients to create made-to-order meals.
Superior QSR Product: We offer a higher quality product compared to other quick-service restaurants (QSR), comparable to brands like Culvers and In-N-Out, but at a lower price point similar to McDonald's and Burger Kind.
Subscription-Based Membership: Our loyalty program includes a subscription-based membership, providing guaranteed monthly income at a cost of $19 per customer, all managed through our app.
60 Years of Operational Experience: With six decades of successful operations, we have the deep experience necessary to teach and support our franchisees.
Flexible Development Options: We offer flexible development models, including drive-thru only, conversion, end cap, and ground-up options, catering to various investment levels and marketing needs.